Electronic Business; A practical approach

Course Objectives

• The goal of this course is to provide the participant with a basic knowledge of electronic commerce. If the participant is so inclined, he may be able to bring a business venture online.
• At the end of the course, the participant is seen to have a clear grasp of how to do business using the internet to reach his potential clients. Specifically, the participant should be able to:

1. Discuss in full the elements that make up electronic commerce;
2. Know how to scan his environment and identify opportunities for an e-commerce business;
3. Design a marketing strategy suited to his online venture;
4. Have a working knowledge on how to create a proper working website for a business.

• The overarching objective of this course is providing opportunity to students and policy makers to master theory, application, skill development and knowledge about management and leadership. The course is developed with the total package to teach advanced management and leadership theory and concepts to improve the ability of practitioner to apply them through critical thinking, and develop leadership skills.